Gently cleanses by removing alkaline residues of the colouring. Thanks to the acidic pH formula, it exalts the brightness of the colour. “Chroma save” helps to fix colour pigments by prolonging their durability and gloss.
Available in 250ml, 1000ml (for professional use)
Made in Italy
Cleans and strengthens the capillary fibre, which helps in the treatment to prevent hair loss. SALICYLIC ACID: Prepares the skin to receive the treatment and improves cell replacement. CAFFEINE: stimulates skin microcirculation.
Available in 250ml, 1000ml (for professional use)
Made in Italy
delicately cleanses and hydrates | can be used daily
Products Available:
Vitality’s Idra Hydrating Shampoo
Vitality’s Idra Hydrating NO RINSE Conditioner / Treatment
Made in Italy
Idra Hydrating Shampoo 250ml
delicately cleanses and hydrates | can be used daily
Available in:
250ml
1000ml (For Professional Use Only)
Made in Italy
Untangles and nourishes dry hair. Provides deep moisturising. QUATERNISED GUAR GUM: conditions, softens the hair and makes it easier to untangle. D PANTENOL: moisturising and polishing. SAFFLOWER OIL: deeply nourishes hair and scalp.
Available in 250ml, 1000ml (for professional use)
Made in Italy
ANTI-YELLOW / ORANGE solution for blonde, bleached, highlighted or naturally grey hair
FEATURING ACTIVE PRINCIPLES
Improves the resilience and elasticity of the hair fibre.
2. BABASSU OIL
Reconstructs dry, damaged hair, restoring shine.
3. MURUMURU BUTTER
An exceptional anti-oxidant, for soft, silky smooth hair.
4. THERMO-PROTECTIVE CONDITIONING AGENT
Adds hydration and softness to hair and minimizes breakage. Provides excellent conditioning action, for softer and brighter hair. Enriched with a thermo-protective agent to minimize heat damage.
5. VIOLET PIGMENTS
For home hair care uses. Neutralizes unwanted yellow-orange tones and restore colour intensity and brightness.
Made in Italy
Glowing Shampoo
Mask for Blonde, Decoloured, Highlighted or Naturally Grey Hair
FEATURING ACTIVE PRINCIPLES
Improves the resilience and elasticity of the hair fibre.
2. BABASSU OIL
Reconstructs dry, damaged hair, restoring shine.
3. MURUMURU BUTTER
An exceptional anti-oxidant, for soft, silky smooth hair.
4. THERMO-PROTECTIVE CONDITIONING AGENT
Adds hydration and softness to hair and minimizes breakage. Provides excellent conditioning action, for softer and brighter hair. Enriched with a thermo-protective agent to minimize heat damage.
5. VIOLET PIGMENTS
For home hair care uses. Neutralizes unwanted yellow-orange tones and restore colour intensity and brightness.
Made in Italy
FEATURING ACTIVE PRINCIPLES
Improves the resilience and elasticity of the hair fibre.
2. BABASSU OIL
Reconstructs dry, damaged hair, restoring shine.
3. MURUMURU BUTTER
An exceptional anti-oxidant, for soft, silky smooth hair.
4. THERMO-PROTECTIVE CONDITIONING AGENT
Adds hydration and softness to hair and minimizes breakage. Provides excellent conditioning action, for softer and brighter hair. Enriched with a thermo-protective agent to minimize heat damage.
5. VIOLET PIGMENTS
For home hair care uses. Neutralizes unwanted yellow-orange tones and restore colour intensity and brightness.
Glowing Shampoo
