
Vitality’s Art HipPop
A HIGH-LIFT DIRECT COLOURING CREAM.
Available in 6 Shades
Format: 60Â ml tube
For Professional Use Only
Made in Italy

Look Good Feel Good

A HIGH-LIFT DIRECT COLOURING CREAM.
Available in 6 Shades
Format: 60Â ml tube
For Professional Use Only
Made in Italy

Colore After Colour Keratin Treatment
100 + 100 ml
For Professional Use
Made in Italy


ESPRESSO Colour Refresh Conditioner revitalises hair colour in just THREE MINUTES, just enough time to have your cup of espresso. Nine shades to satisfy all tastes, mix, match & blend to create your favourite shade to suit your mood.
Available in 200ml, 15ml
Made in Italy

revitalises your hair colour in just FIVE MINUTES
Available 11 shades in 200ml Tube
Made in Italy

Formulated to protect the cosmetic colour of hair. Color+ technology traps dye inside the hair fibre and prevents it from fading prematurely.
Available in 250ml, 1000ml
*For Professional Use*
Made in Italy


Vitality’s Technica Defense Gel is a protective gel that creates a protective barrier from unwanted hair dye stains and irritation that may occur from direct skin contact, around the hairline, neck, and ears.
It has a pleasant scent, with hints of green flower perfume and feels fresh on the skin.
Made in Italy

44%+ shades of bright, full-bodied colors
Tone-on-Tone
Ammonia and PPD Free
Does not create regrowth because it gradually fades over time.
For Professional Use Only
Made in Italy