Vitality’s Care&Style Ricci for Curly Hair
Curls are easy to manage and if they are not properly treated they can become a real nightmare. To meet this need, Vitality’s has created the new line: Vitality’s Care&Style Ricci for Curly Hair.
DEFINEHAIR COMPLEX
The DefineHair Complex is a prodigious molecular cocktail with multiple benefits, composed of:
- Trehalose: Natural disaccharide that maintains the right level of hydration of the hair bra
- Cottonseed oil: Particularly rich in fatty acids, it has moisturizing, regenerating and elasticizing properties
- Disciplining polymer: Guarantees high resistance to humidity, has disciplining power and gives volume to curls
- The DefineHair Complex gives hydration and elasticity to curls, making them soft, disciplined and frizz-free.
PRICKLY PEAR FROM SICILY
The extract of Prickly Pear is obtained from the blades (leaves) of Prickly Pear harvested exclusively in Sicily.
It is extremely efficient in moisturizing the hair fibers and scalp.
The gel contained inside the blades was traditionally used on the skin as an anti-redness and emollient remedy.
Prickly pear extract is a multifunctional concentrate that:
- Increases antioxidant capacity
- of cell membranes
- Moisturizes the skin and capillary bra
- Prevents skin irritation
SULFATE FREE
Sulfates are cleansing agents that capture sebum and impurities, with excellent degreasing and foaming power.
Their strong cleansing power makes us immediately perceive hair as cleaner, but, when used in high doses, they can make hair lengths drier and more brittle.
In specific, curly hair is characterized by a lack of hydration and the continuous use of sulfates could make it even drier.
For this reason , Vitality’s has not used sulfates within the Care & Style Ricci line.
Upcycling according to Vitality’s
Vitality’s recovers from companies in Piedmont
the unused parts of plants, fruits and grains.
The resulting V.E.G. Mix ensures the use of 100% vegetable raw materials from the food sector.
V.E.G. Mix
- Exclusive complex of plant extracts (organic echinacea, IGP hazelnuts from the Langhe, organic rice)
- With moisturizing, nourishing, antioxidant and emollient properties.
Recycling according to Vitality’s
The bottles and jars are made from 100% recycled PET. For every two bottles produced from virgin PET through post-consumer recycling, we are able to create one bottle made entirely from recycled PET. Recycling gives plastic a second life — and helps reduce our environmental impact
Environmentally and consumer-friendly formulations. The formulas are free of added dyes and allergens. The use of naturally derived and biodegradable raw materials has been privileged.
Vitality’s Care&Style Ricci for Curly Hair Products:
BLOOM SHAMPOO
Shampoo for curly hair. It cleanses the scalp and hair, making curls supple and disciplined.

BLOOM CONDITIONER
Conditioner for curly hair. Ideal for taming curly hair, controlling frizz.
Mask for curly hair. Ideal for giving more hydration to the hair and for making curls smoother, more disciplined and shinier without weighing them down.

BLOOM CREAM
Leave-in cream for curly hair. It nourishes the curls without weighing them down, making them defined and disciplined. It protects against heat and significantly reduces frizz.

For more information, please visit:
https://paragontraders.com.sg/vitality-company-profile/
https://www.vitalitys.it/en/treatments
Made in Italy.











