Ours is a story that begins far away in time but close to home. It is the story of a reality that has grown and matured through the tenacity and experience of two passionate and involved generations.
In fact, it all began thanks to two pioneers of their time: Gian Piero Manzetti and Maria Rosa Ceccon.
Over half a century ago, Vitality’s saw the light for the first time, under the watchful eye of the second generation of entrepreneurs, composed of Guido Bassignana, Gianni Manzetti and Alberto Manzetti, opening our horizons towards the international market and giving the necessary impetus to grow towards a global concept of beauty. Over the years, Vitality’s has become a guarantee of excellent quality, ranging in all branches of hair cosmetics and contributing to events of international importance, in addition to creating a cutting-edge training reality.
Today the future is knocking on our door, with the third generation preparing to contribute to this reality, and we are prepared to welcome it, with cutting-edge research and a careful eye on the rapid evolution of fashions and trends.
Our laboratories
In our 3 laboratories the watchword is only one: Research. It grows every day, step by step, to allow us to push the boundaries of excellence a little further each time, from the birth of the formula to the launch of the products on the market. Every year we develop about 600 formulas, rigorously evaluated, so selectively that less than 100 of them pass through to production, to guarantee impeccable quality.
360° Sustainability
Sustainability for us is the path to follow, so that the new generations can imagine living their future, surrounded by beauty: nature, people and quality of life, can find a precious balance, to which we try to contribute every day with concrete actions. We know that we have taken the path of 360° sustainability, for some time now: environmental and social sustainability must travel together, in a path that poses new challenges every day.
PACKAGING
We mainly use 100% recyclable cases, made of FSC cardboard, wood from forests managed according to rigorous environmental standards and 100% recycled bottles and labels.
